Life is full of new things that are exciting simply because of the fact they are new. Notable examples include a new movie, a new book, a new restaurant, or a new relationship. People like to be part of something big and get excited by the next best thing. However the value of something soon becomes true as time passes and it can be evaluated for what it is.
Social media’s arrival caused a buzz among early adopters. Fast forward to today and even our grandparents use social media. Social media has become part of our lives and its permanence has been made clear. But that permanence is no longer purely because it is new. Instead it is because its value has become clearer to society. The transition from "new technology" to "purpose" has positioned social media in an entirely new place in our everyday lives and this will continue to #evolve over the next couple of years.
Social media is already changing. In our view “viral” content is being replaced by more meaningful engagement, Facebook has been replaced by other social networks, the need for active engagement online is being recognised, and understanding that content is more than text, all present an opportunity for what is to come next. What is next - www.jellychip.com?