We’ve tried time and time again to work with our ad providers Chartboost and AdColony to offer us a guaranteed CPM (cost per thousand) impressions on ads.
Basically what we want is to allow users to watch video ads and for them to get 5 points per video viewed. The ad provider gets revenue (through viewed videos), the user gets 5 points to spend on charity gifts, and we get revenue to pay for the charity gift.
This is a wonderful idea but our ad providers don’t play fair. Chartboost for example doesn’t pay per view, it doesn’t even pay per click. It only pays per install - if the user decides to install the app it’s advertising. They pay handsomely for this at a cool $1 USD per install for JellyChip but it’s incredibly hard to incentivise users to install advertised apps.
We can’t force users to use their precious phone space to install apps, and we don’t really want users leaving the JellyChip app to go to other apps.
AdColony isn’t much better and our audience (primarily South East Asia right now) doesn’t get many, or any, AdColony reward ads - most of the time they pay very little anyway at about $2 per month for 1000 ads. Terrible!
Now I don’t want this post to be a rant (ugh) so I’ll try to make this positive. We’re in talks right now with a video ad reward partner that pays CPM. This is great for us - we will get paid if users simply WATCH the ads. They can earn 5 points per video and we get enough revenue to cover our costs.
JellyChip is all about sustainable solutions - we will find that when our survey site comes online. However, in the meantime, and whilst we’re draining money like no-one’s business - it’d be really nice to have an ad provider that “gets” the JellyChip model and can keep our money sustainable, as our user population grows, and before JellyChip can truly make it to the mainstream (surveys incoming).
Hope that all makes sense.