We’re still thinking about the best way to increase the number of gifts on JellyChip, and we still haven’t found the answer.
We either keep the current range and advertise JellyChip based on this for the next 3-6 months. We pause adding new gifts until next year, users get familiar with our gift range, and it becomes a standard part of our product.
We will make an incredible impact and people will be happy - we’re changing the world.
Or we start to add more gifts to JellyChip. More gifts means wider impact, wider exposure and more users joining our platform who can then make the kind of difference they want. But it makes for a weaker platform, a diluted impact, and a less-focused brand.
And who’s responsibility is it to source new gifts for JellyChip? Us as the product owners or charities who want to be in our app?
Currently it’s been us - most of our charities have contractual relationships with us. But we could keep generating charity gifts by finding charities that fit our guidelines, craft gift icons and descriptions - and putting them in JellyChip.
We could change a much bigger world. But where is the limit? How many gifts do we create a week? Does this spread our impact too thin? Does it limit our credibility?
The other option is to focus on one thing alone. Strong partnerships, one impact, and digital. And this might be the right thing to do.
We’re at a point now where we can do anything. We have created the JellyChip platform to change the world - we just need charities to become a very active part of our product.
That’s either passively via our existing range (and providing feedback on our monthly giving) or actively by applying for partnership with us - being active in the community and adding more gifts to JellyChip over time.
By talking to us. By working with us. By showing us. And I'll be honest with you - barely any of our charities are talking to us right now. We pay them every month and receive no feedback on our donations besides paper receipts.
I don’t know which path to take and I hope it becomes clear to us soon. More gifts, less gifts, or focus.