Weird, weird, weird. It's a very reflective day in the office today which is a difficult one to come to terms with. Good to be considerate of the last couple of years and all the work the team and I have poured into JellyChip. Bad to consider just how many sacrifices we've made in making JellyChip happen. And we're still not ready for mass attention.
This is a difficult journey and it hasn't come without its sacrifices. I have sacrificed family and friends to get to this point and that has left a profound impact me. Perhaps I have left my friends, but they have also left me. Among the ten or so close friends I used to have, I now keep regularly contact with none of them. My family has come to understand the importance of JellyChip in my life, but I have sidelined them in the pursuit of JellyChip with obvious consequences. Relationships are difficult and strained, complicated by distance as I work in Singapore with the team.
Is this worth it? Probably. Probably to see a social network that can positively impact lives. Probably to see JellyChip potentially turn a formidable foe in the social network race. Probably to see JellyChip offer market research on people and their thoughts in a way nobody else can. But I have spent the last 3 years dreaming on this promise. If I had known the difficulties of starting an app to the scale of JellyChip, I may have never started. But as fate would have it, I never knew at the youthful age of 25 what quitting my job at Ernst & Young would have for me. And JellyChip has changed my life.
JellyChip is an amazing project and it is nearly complete. We are weeks away from finishing the app in its acceptable form and then it's go-time with advertising. We are currently developing a marketing plan and that should be exciting. Then I'll show JellyChip to the world.
This weekend's achievement: I paid our 22 charities across the world for 1,236 charity gifts users earned on JellyChip in February. It was a small sum of $650 USD but it stands to significance that JellyChip does indeed change lives. The app works and that is great.
Anyway it rained a lot today which probably also contributed to the wistful nature of my thinking. I think now it's time to put the laptop away and head home for another night. Let's hope we have made the right choices all along.