Most point-earning facilities in the app are accounted for but one remains outstanding - trivia!!! We've danced between 1 and 5 points for correct trivia questions, sometimes with a daily point limit, sometimes with not.
But frankly speaking we'll be unable to afford the points cost of trivia if we scale to 1 million users this year in its current state. Unfortunately (since we're paying for the trivia ourselves) at scale we'll be accumulating a daily debt of $60,000 US per day on trivia alone at 1 million users. Or something like that.
Anyway we've found a solution and we've even recruited an economist to help us. We've done the Maths and organised the JellyChip Team around the idea that we could perhaps include video reward ads IN THE MIDDLE of trivia to help offset the costs. And it works! Whilst it doesn't break even for us in our hugely variable calculations, it should plug the massive hole we find ourselves.
The rules go like this - JCitizens get 1 point per trivia question they get right, and they can do this 250 times a day. Every third trivia question they'll also get a video "reward" ad to view. This should provide them with a large amount of points every day that is potentially sustainable. It should also please users that want to keep playing trivia. This should also account for users that live in countries where they'll receive no ads (just by virtue of being in countries where there is no ad inventory). An incredible amount of Maths later (and some massive assumptions) and we hope the ad-viewing audience will stabilise the non-ad-viewing audience over time.
Once we really get going this year we'll switch on surveys and as our profits go from 0% to above 0% (we hope and pray) we'll increase the points reward for trivia. And perhaps include a much deeper trivia system. Let's trial this thing.