So it’s been an up and down journey for a while but every now and then it’s important to take a breather and write down our thoughts, our concerns and our motivations.
I’ve finally been able to sit down and write about JellyChip’s progress from December to now. It’s been immense. And I’d love to share with you where we’re at and where we’re going. I tend to write that a lot but it’s been crucial for me to explain our current situation throughout JellyChip’s early days and document, at least for myself, where I think we’re going.
By the way this is James writing this – the one and only founder of JellyChip. You know it’s funny being a sole founder – sometimes its lonely, sometimes its refreshing. I mean, I have the most amazing team on the planet building and supporting JellyChip yet it’s sometimes the loneliest place on Earth, to sit in a room with silence and to have every thought and question examined a thousand times over by yourself before it becomes acceptable. It’s strange.
I can’t say I don’t like it because I do and it’s necessary for JellyChip, but it’s not easy being the next pioneer who dreams beyond his plot of land for a little greatness. In a humble little office that may one day be something else! Anyway, let’s do this.
Now JellyChip’s changed a lot since its early conception.
Let me detail JellyChip’s version 2 changes.
So for starters there are three key areas where JellyChip is changing. The first is the user interface, the second is the points economy, the third is the gift store.
So to touch on our first item, the JellyChip homepage looks beautiful, it’s an amazing piece of art. It’s a clean interface that priorities simplicity and elegance and circles. Yet the links to other areas of the site currently go off in different directions. First you have the nicely simplistic Chat “feed” (the popup if you click the Chat Chip). Then you have the massive Profile and Friend screens which detail your gifts bought and friends acquired. Then you have these mid-tier inventions like the Store which looks like a creation unto it’s own. It’s madness in a multitude of colours and sizes.
If JellyChip is to use it’s alien spaceport-like homepage to it’s advantage, it needs to create a standardised format for users to receive information. This is through Chips and feeds. In this way, every Chip on the site should have a respective feed, and that feed alone. It shouldn’t be draggable or expandable, and it shouldn’t change. Fonts, colours and icons should be consistent. This is JellyChip after all. Gone are the days of strangely large popups and a disorganised user interface, JellyChip will soon look as intended: simplistic, easy to navigate, innovative and fun to use.
So this has been done. In secret, the JellyChip team has been building these new UI changes and they look stunning.
Our next change is the points economy. The points economy is a funny one. Points are the most important part of JellyChip, underpinning every interaction, question answered and gift purchased on the site. Yet there is somehow a disconnect right now between the user and the value of those points, they just seem worthless. This is primarily our own undoing in that points have just been handed out like candy, but also because we haven’t wanted to show the real world cost of our charity gifts on the Store. So users cannot see how costly their gifts are but also how much worth our users have in the points they earnestly accrue on the site. This is an important one and it probably shouldn’t be tackled from the point of view of displaying the real cost of each charity gift. That’s extremely uncool – it’s all about the points.
So far JellyChip users have earned over 2,000,000 points on the site. That’s a lot of points! But it’s also a lot of money, so how do we once again connect users and the value of points together? By fixing the JellyChip points economy. To do this we must first remove the free handout of points, primarily for simply logging in, or for having a survey approved.
The daily rewards feature is no good – it’s like wasting points on a feature that carries no value. I’d rather you came to JellyChip because you loved JellyChip, because you wanted to chat to your friends, or answer surveys, or buy your sixth gift. Yes! Not because it involved the free handout of points. Mmm. I’m not a personal believer in free handouts.
Of course points should continue to roll in for chatting to your friends, completing your profile or inviting new friends, because we need to invite everybody to the JellyChip party. But we should remove those elements that fuel this glutton of points that has diminished the value of our one and only currency. Let’s do this together.
But there’s good news! We must then balance the points economy to allow the users to earn more points faster. The idea is to make users addicted to earning just the way I would also like to be addicted. This involves removing the limit on messaging your friends (100 points a day).
We must then allow users to earn points in new ways as well, with our first new feature called trivia. Trivia will begin to show up in user’s Survey Chip every five minutes and allow them to answer a question on any particular topic. If they get it right within the timeframe they will receive points for their hard work! If not, unfortunately they’ll have to wait until the next round. Of course, surveys will still appear in the Surveys Chip and bear in mind – this is the type of market research the user opts into, not one they are forced to swallow (hint – other social networks). However trivia will offer a new way to earn beyond that, which is something very cool.
These first couple of steps will give users the opportunity to start earning indefinitely on the site and provide them an opportunity to stick around.