Now let’s talk about our third item, the gift store. I love the JellyChip idea of charity, the idea that we can use the profits of market research to fund charity gifts that change real lives around the world. For real. JellyChip is a social platform built on free giving and furthering humanity, and that’s something unique in the whole entire world, but we need to consolidate our partners to maximise impact which means consolidating our gifts.
Simply put our Store needs an uplift (besides that of the obvious UI changes). In this way, it’s important for JellyChip to proceed with one charity partner in its next update at least until a time when we can branch out to more channels, when we’re stronger. And I’ll explain the reasons why.
Basically, JellyChip’s struggle is with getting charities to understand our way of thinking. That charity should be free and gifts should be bought by person A and distributed by person B. For a number of charities we have partnered with previously, their terms involve users buying gifts that go to the collective project of that gift, i.e. the broad over-arching program for a particular district or area, which makes things complicated. Sure, JellyChip’s users could support broad projects in different countries however I want users to feel the sense of magic when they buy a gift online for free and that particular gift goes to a person in need half way around the world. In charity terms, this means money donated by an individual going directly to the purchase of the gift they specified to change that particular life.
Now I know it’s incredibly hard to justify and charities work impossibly hard to create transparency for their donations, and donors, but I believe JellyChip can solve this in two ways – by partnering with big charities and by having powerfully solid gifts on our Store.
Either way, it’s my belief that JellyChip needs strong partners that believe in our vision and also believe in supporting us going forward. We need deeper relationships and strong charity channels. Most importantly, we need strong gifts. I won’t spoil too much but we've got some charity plans soon that will make a REAL impact, which we are very excited about – and you should be too!
Now this doesn’t mean that the impact our users have previously made on JellyChip goes to nothing. Their gifts will be recognised on their new profile as a number, and all gifts bought by users until our next update will be bought by JellyChip and funds sent to our existing charities. However moving forward we will create a system where only the most reliable and reputable charities will be on the JellyChip Store. This is important for us and it is important for our users.
We’ll return to our large gift catalogue someday soon, but let’s build our new relationship with smart charities and see what happens going forward. There may be another charity in the near future but we’ll see. I think good things will come out of this focus.
So I’m carrying the map and you’re driving the car. I know where we should be going and I want you to drive this baby. To drive us and to drive this. At the end of the day whether JellyChip succeeds or not, I want for our users to enjoy the ride and I want to enjoy the ride as well.
The features we are currently building into JellyChip should hopefully enhance each feature of the site respectively: simplicity, point-earning, and humanity. And there’s plenty more to come this year. With renewed focus and renewed strength I believe we will get there, together.
Excited by the future is an understatement, I am positively thrilled that we have the opportunity to shake the industry of social media. To connect people as they should be connected. To use the profits of other industries for the profits of charities. And to change lives. Ultimately, our little time on Earth should be spent building up the things we love and I hope you soon enjoy JellyChip the way I love creating it.
Let’s make friends and make waves people!