So it’s time to settle on the power of the gift timer and we think it’s time to make it significant.
That is, to make the timer quite aggressive. That is, to set a value for the gift timer that makes gifts appear faster and the completion time for gifts to be much shorter.
We could set several values for the gift timer. We once had a timer in JellyChip, about 4 months ago, that was weak and ineffective. We also experimented with NOT refunding your points when a gift failed, and that’s the other end of the spectrum bad. Not a good thing.
Nobody wants to lose their points when using JellyChip and we shouldn’t encourage that negativity in the app. Nobody loses their points here. Every earned point is valuable.
But our issue with the timer last time is it just wasn’t relevant enough.
This is hard to explain but the ratio between time and points was just too high. When a gift was about 2,000 points big it would last for about 5-6 hours.
Users would STILL get bored and leave the app, only to return when the gift completed. And this meant our timer implementation had little relevance and was pointless. Users still left the app.
Our new timer will have a much tighter ratio. This means a gift of about 2,000 points will have a time limit of 20 minutes to complete.
This is going to require people to work together and communicate in Lifeline Feed for a gift to be finished. Form chat groups to discuss strategy, work out when to donate points all at once, and communicate the best plan to completing gifts.
It will also be great for people that are bored of seeing trees or hygiene kits in the app for 12 hours at a time. JellyChip must be fresh and exciting for new and old users alike. Gifts should rotate faster - which also provides our whole range of charities to see their gifts appear in Lifeline. This is a big win.
So we see three key benefits from the new timer: