Well it’s time to apply the finishing touches to the site. I spent the entire weekend working on the charity pages and they look great. Coincidentally I killed two birds with one stone because I was able to refine our charity gift range at the same time as posting their entry on our site.
Rule 1) No more marketing fluff. The gifts should stand on their own two feet. I don’t want to portray them in a favourable light or their charities in a favourable light. JellyChip users want to see the meat - the true identity of each gift - and that’s what we’ll give them.
Rule 2) Simple gift titles, descriptions and headers. We have spent 3 years with some of these gifts and they’re showing their age. As we’ve adapted to faster, punchier gift names and titles some of our gifts have been left behind. I’ve fixed this and made the gift context much more simpler and eye-catching.
Rule 3) No duplicates. I’ve spent a lot of time thinking on this. Communities need the help of JellyChip so I feel very bad turning away the 9th “School for a Day” gift or “School Ride” gift. But I can’t have JellyChip flooded with a range of the same gift. Nobody votes for that category after a way (they all become a blur) and then we all lose out. As the JellyChip gift range expands over time, we must fill every need, which means each gift must be unique. Otherwise our app will be run amok with gifts that are completely similar. This is boring and detrimental to the entire range!
Rule 4) Clear images. We’ve tried to be cool and clever from time to time - creating a Hogwarts sorting hat for the “School Uniform” gift in Thailand. No more - let’s keep things plain and simple. I think the gift icon has to represent the charity gift sincerely and honestly. So let’s keep things that way!
The site is nearly complete - we’re nearly there.