So let’s get straight into the details. As promised, what I wanted to do this week is talk about each of the new features being updated in JellyChip over the next couple of weeks. There’s a lot to discuss and it’s important for me to get this out there – so let’s go!
First things first is the Profile Chip. Now this is probably the most important part of JellyChip because it links everything up. Well, firstly, it sits in the middle of the JellyChip experience, but it’s also important because it allows the user to show off their identity on JellyChip – and their achievements. Now previously, we had a large bulky Profile that once clicked would open up a full screen profile, complete with large text, a large profile picture, some indication about your location and your purchased gifts all in one big square mosaic.
My main problem with the previous profile was not its size and UI, but predominantly how we found it looked when the user had bought lots of gifts. One of our gifts has been a school lunch and we found that as it became affordable for the user, they bought it a lot! This was completely understandable and most users wanted a quick fix in terms of spending their points on life-changing mojo as soon as possible. However, their profile page often began to look unattractive and poorly designed. Seeing the same gift over and over on a user’s profile (typically in bold yellow or red tones), did not often encourage that user to buy the gift again. This was despite JellyChip obviously encouraging the user to buy the cheapest gift to make the quickest impact.
I, for one, have tried to create a visually attractive profile by purchasing a pattern of gifts and colours. This was done to simply make sure that my profile didn’t look like one big colour, however this was not the intended outcome of the JellyChip Store, or profile for that matter. The user should be able to buy as many gifts as they want, what they want, and their profile should reflect that decision to explore a particular gift in a beautiful way. The new profile hopes to resolve this.
The new profile is clean and opens up into a tidy Feed. This Feed shows a profile picture, name, a title (more on this later) and a user’s country. It also shows a user’s friends, their points, and number of gifts bought. Most importantly, the new profile has a “Gifts” area which details all the gifts available on JellyChip.
Now if a user buys a particular gift, a small bar underneath that gift will start to grow. This bar is an essential part of the JellyChip v.2 experience and highlights the importance of showing off a user’s successes, which are different for each and every user. So if a user wants to buy the cheapest (and most accessible) gift on the Store, long gone are ugly profiles with the same repetitive gift over and over. The user will earn a level for that gift. This level will show how the user chooses to make a difference on JellyChip.
Different gifts have different levelling requirements, and levels will gradually grow harder and harder. But get this – depending on what you buy your title will also change. This is the previously mentioned text that now appears underneath your name – called your title. If you continue to buy one gift you’ll earn a title, if you buy a range of gifts in one category, you’ll earn another title, if you buy a range of gifts in a specific pattern, you’ll earn another title. This is the most fun you can have on JellyChip and discovering how to earn each and every title will be a fun way for users to interact. I like to think of this as the Minecraft way of JellyChip – the crafting combinations were all a secret, just as the gift combinations for titles will be a secret!
For their own benefit and for the benefit of their friends, users will be able to see each other profiles and I expect users to earn gifts in different ways. For example, I might have a friend keen on one vaccination so they buy that vaccination over and over. Another friend might want to feed children and so they buy a spread of gifts in order to feed the hungry. Both friends will have different profiles and both friends will have different titles.
It’ll be exciting to see what titles people earn from their time on JellyChip.
So you might also see a question mark in the top left of the Chip. This will serve as a way for users to view what the Chip does and also earn towards a goal specified at the bottom of the Feed. Along with the theme of gamification, each Chip will have a unique Daily Quest to achieve every day. This quest will reward the user with 100 points and encourage the user to basically use the Chip as much as possible. I think this will be a super way to keep users engaged over longer periods of time and gives a fun little way to earn a little extra whilst they play around on JellyChip’s core features.
If you remember back to the last post, JellyChip is looking to erect three key pillars as guidestones for the JellyChip experience moving forward: a better UI, a better Points Economy, and a better Gift Store. Here we see a better UI playing a crucial part in the new profile. Of note here as well is the fact a user can now click the Friends icon and Points icon to access new areas in addition. If the user clicks on the Friends icon, they will be transported to a list of their friends so that they can view their profiles. If the user clicks the Points icon they will be able to purchase new points.
Since buying points is a huge new feature of JellyChip I will keep this to a future blog post on Survey Creation, which as you can imagine will change in a big way too.
So in summary today, we have a kickass Profile Chip coming to a JellyChip near you! The profile will act as a central hub for personal information and successes, and we can’t wait to show you more. We hope you like what you see and we’ll keep you posted in our next blog post on another change coming to JellyChip.
I’m very excited about our new JellyChip.