Right now JellyChip is a growing platform and it’s doing awesome. We’ve got a really great dev team, a sensational marketing team, a good finance guy (he’s legendary with numbers). The only thing we’re truly lacking is a sustainable platform!
As we continue to add features to JellyChip we’re making JC more addictive for people. That’s really cool - people will start to spend more points. Providing more ways for people to interact, to feel part of the community will mean they stick around.
Also finding ways to gamify that earning/giving cycle will keep people coming back for more.
The only issue is that JellyChip right is hugely unsustainable. We need money to pay for the points going out.
Points pay for gifts. So essentially we need to pay for the charity gifts somehow. Right now we have about 1,000 to 2,000 DAU (daily active users) and they’re earning a certain dollar value of points a day (it’s not much but at scale it’s HUGE).
What we need to do is offset those point costs + pay for developers + pay for marketers + pay for legal stuff + pay for servers.
How do we do this!? Well our first option is JellyChip Surveys at corporate.jellychip.com but this won’t come online for a few months. We need a huge user population before we can approach big companies for them to create surveys on JellyChip. Surveys themselves could pay for all your giving but that won’t happen until we’re bigger (probably around December into next year).
In-app purchases are the other option and something we’re exploring now. Giving people the ability to buy points or buy a point subscription would be cool - but it requires people to believe in the product (which I hope they do) and obviously we need a lot of people to buy points to make this work!
The other option is ads. Our relationship with reward ads has been fickle - in part because we’ve been unable to find sustainable revenue from them.
Chartboost pays us $1 per app installed but users might earn 5 * 300 points from viewing ads and not be interested in installing anything. That means we’re losing money here! And at scale it means we’re basically bankrupt.