We need to make our invite system desirable to people.
I obviously know that if we had an awesome invite system then we could grow JellyChip really quickly. If one person invited one friend a week and so forth, we would double our user population weekly.
But we’ve struggled with the notion that we simply can’t afford huge rewards for invites at scale. Our old method was something like 200 points to invite a friend. This is a lot of money if we think that 1 million users might invite their friends, get 200 points instantly and spend those points!
We then reduced our points reward to 0 points in the belief that people might want to invite their friends to JellyChip for the pure love of the app. All the function would currently serve is to allow them to invite their friends with the tap of a button. But it gave 0 relevance to the invite code. Why have an invite code if you don’t actually need it to join JellyChip?
Giving users no reward for inviting their friends really sucks - because you guys are the reason we stay alive and if you grow the community, you should be rewarded for that.
So we’ve come up with a solution that makes things work for everyone. We’ll build 50 points reward for a new signup and 50 points reward for the referrer in the next update. This splits the reward 50/50 (pardon the pun) and allows users to share the love of JellyChip with a friend and for them both to benefit as a result.
You can almost buy a blanket for a Syrian refugee for 50 points so you can imagine that each friend invited is a life changed.
We’ll really try and highlight this over the next couple of weeks as it’s a neglected feature tucked away in the Settings screen. JellyChip is 100% worth sharing and we’ll soon reward you for sharing us with the world!
(by the way there will be no limit on how many friends you can invite)