Our most recent work has involved 4 key features: 1) create more links in the app, 2) create a stable platform (technically), 3) create a stable platform (logically), and 4) create a meaningful experience in JellyChip.
Let's go through each one.
First up we've been creating more links in the app. This is a weird phrase but truly summaries what I've been getting our Developers to do. Create moments that link up the features of the app. For example, I am earning a level in the app. This level relates to how many points I have spent. This level relates to the Lifeline Chat and Group Chat which shows the world what level you are on JC. It also relates to requirement to begin chatting in Lifeline Chat - soon to be level 10.
The amount of points I have spent also relates to the "Overall" leaderboard which is nearly finished. Here users will be able to see their ranking in the entire JellyChip by the amount of points they have donated. This links the level to the overall community experience on JC.
Next, creating a stable platform technically. We have spent so much time (we can't explain enough) over the past year creating the possibility for Lifeline Chat to work properly. However we have needed to further develop our code to allow for greater numbers of people to use the app simultaneously. We will continue to build on our code to allow for this and increase our servers in other countries. Currently they are in Singapore.
Next, we are creating a stable platform logically. JellyChip now has a set number of charity gifts (100) across 8 charity areas/causes, a set number of levels (100), and a set of rules that determines how users earn points and the weighting of those points for each activity (Chat, Snaps, Trivia, Surveys and Friend Invite). This is important so users understand how JellyChip works. Dependability is a huge thing in addictive platforms and we need to provide users with the same structure of an experience so that they know what to expect when they pop open the app.
This will help us navigate the waters of the future as well - when we are compared against the more-mainstream apps when we grow larger. Our set platform offering will define JellyChip's purpose and give us a reason to exist. Again, when we grow much larger it'll define the future process of "free charity" for charities worldwide.
Finally, creating a meaningful experience for the user. This is fundamental if we want people to keep using JellyChip. JellyChip has to provide meaning to the user, which basically means we prove value as a world-changing charity app. We are currently creating new ways to visually show the gifts being completed - it looks really cool. We will also start showing a physical image when the gift is complete, to better represent the change we've made. We will also continue to post our charity purchase receipts on the website to ultimately prove JellyChip is acting on its promise, of purchasing every charity gift a user buys in-app.
As we've discussed in previous posts we will discover greater meaning in the app once our user base grows larger, we have greater donations, and charities can afford the time to provide us feedback on our life-saving gifts. This is a hugely important one for the future and something we're working on in earnest. I want users to see the proof of what they do on JellyChip.
The idea behind the last couple of months has been simplifying and organising the user experience so that we can scale JellyChip for 1 million users and beyond. Users have to love JellyChip and understand why we exist - we basically have this solved. We just need to tweak JellyChip slightly before we hit the mainstream. The time is coming my friends!